CHANGES IN TRADITIONAL ADVERTSING

Over the past 25 years there has been drastic movement within advertising not only the construct and ideas, but also in which mediums they are expressed.

Traditional mediums such as Print, Radio had evolved drastically although still dominant in culture used as a contributing factor of an camapaign.

Print ads have evolved digitally and the creation of ‘3d’ art work playing with illusion of dimensions.

Although 3d art has been around since 16th century when Italian Renaissance Madonnari and French trompe l’oeil (French for ‘deceive the eye’) painters created stunning murals to decorate the interior walls of luxurious villas. 3d art can also trace it’s routes further back to ancient Greek days when painter Zeuxius (born around 464BC) painted a still life painting so convincing that birds flew down from the sky to peck at the painted grapes. The magic of 3d is created by painting a 2d picture and viewing it from a specific angle to capture the right perspective.

This is an interesting way to advertise, it has a strong cultural viewpoint, and can be positioned anywhere, has an artistic feel and is an interpretation on advertising evolving.

 

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