Tasks: 1. On your personal blog, record your thoughts on the changes that have seen Traditional Advertising models give way to new experiential marketing paradigms over the past 25 years.
2. Continue reading the first three chapters of Martin Lindstrom’s ‘BRANDSense’, regularly discussing this content with your fellow group members. Log development of your thoughts and ideas on your personal VCD blog.
3. In your groups, prepare questions on the ‘SPARK’ brief for José Filipe Torres’ briefing session in person next Monday morning.