We choose this line “Shape our experience” With that particular font because it reflected that authetic and personalised feel that we though our brand should have due to the main feature of the car, which was being able to customise it to your preferences .

We chose this line “Shape our Experience” .

As it relates to the idea of creating your own reality te main draw to the app.

& the outline is sketchy and looks as if someone has personally drawn it which again reiterates our idea of creating and personalised feel