Vice do some great articles, this one is about an American guys first trip to Harrods.
I guess this is what a guy that has never read esquire might think, just because the expense of objects advertised.
I think Esquire ought to do little video blogs, its exciting stumbling upon stuff like this its interesting quirky and you get someones OPINION. someones POINT OF VIEW.
which is what Esquire needs that flavour.
Vice is doing it well.