I think the execution went ok.
The ideas i had i think would work realistically with the brand, the expenses were kept low and i think entirely it gives Esquire a unique feel. Each exectuon allows interaction over social media which is the most influential factor to promotion.
Interachangable content- i got the idea from my own way of reading magazines i tend to hoard images clips and sections of magazines. and i think using this could get more people to want to purchase a copy they can clip and save and customize their archive like blog content. similiar to pinterest.